Strategic Marketing Services
It is known that success and life of a business depend on the performance of two functions – one is research and development and the other is MARKETING. It is the marketing department that makes sure that the business shapes and remains in that shape as per the needs and wants of the target market. Ignoring the role of marketing would mean ignoring the idea of building a sustainable business and walking towards the exit door. GroVine is a strategic marketing consulting firm in India and offers a comprehensive range of marketing services that will exactly suit your business requirements and help you reach out to your target audience by getting the right marketing mix implemented.
Our marketing consultancy services will help you achieve –
New Customer Acquisition
Reducing Cost via Optimized Marketing processes
Brand Positioning/Creating Brand Image
Increasing Sales Volume
Increasing Market Share
Increasing Brand Value
Creation of Loyal Customers
Marketing Strategies & Plan
A sound marketing plan ensures that the target market is well figured, go to the market strategies are well defined, brand differentiation is understood, marketing tools are listed and marketing budget is optimized. Carrying out marketing activities without a marketing plan is similar to investing in stock market when the chances of losing money are too high. It is not only risky for the market image of company but may also result in wastage of budget allocated for marketing activities and loss of business opportunities.
Take benefit from GroVine’s marketing plan making services and get the most cost effective marketing plan for your business.
Marketing Operations Management Outsourcing (MOMO) Services
(outsource entire marketing function)
Consider outsourcing your entire marketing function to GroVine so that you can focus on improving on products and other business activities. With excellent marketing processes in place , GroVine can take care of your marketing operations management, thus giving you the cost saving benefits received from outsourcing while making sure that you get all marketing skills under one roof.
GroVine’s MOMO services include –
- Identification of needs/new markets
- Competition analysis
- Swot analysis
- Identification of unique selling point/value proposition
- Segmenting and targeting potential markets
- Developing marketing mix
- Devising communication strategy & plan
- Sales forecasting
- Building & managing sales & marketing function – team and processes
- Creating sales and marketing report along with analysis and recommendations
- Strategic partnerships facilitation
- Customer Relationship Management
- Marketing Audit
Integrated Marketing & Communication Services
outsource your marketing & communication function
Consider outsourcing your marketing and communication department to GroVine. Our integrated marketing and communication services include making of a marketing and communication plan, managing the execution of the plan, measuring results, preparing reports and giving recommendations for continuous improvement of processes.
IMC services shall include all online and offline, inbound and outbound marketing activities.
The offline marketing activities covered will be –
- Public Relations – Press Releases & Conferences/ Community Networking
- Advertisements – Newspapers/Magazines/TV/Radio/Billboards
- Speaking Opportunities at Conferences
- Trade Shows/Seminars – Visiting/Participation
- Customer User Meets
- Dealer/CP Meets
- Direct Marketing
- Sales Kit – Brochures, Product Flyers, Success Stories, Company Profile, Corporate Video
- Customer Feedback Collection & Compilation
The online marketing activities will comprise of all digital marketing activities including –
- Search Engine Optimization
- PPC & PPM Marketing
- Social Media Marketing
- Mailer Campaign
- Mobile Marketing(Apps, Messenger, SMS)
- Portal Listings
- Online Advertisements
- Blog Marketing
- Vlog Marketing
- Analytics & Other
Digital Marketing Services
Being much more cost-effective as compared to traditional media, digital marketing is the most preferred tool that can be used to make the market aware of your products and generate leads. It is the fastest medium that carries any news that you want to share with your target audience within seconds. The ever-expanding internet presence to almost every corner of the world and the growing number of user-friendly smartphones have resulted in making products and services accessible at the touch of a finger. The buyer today is greatly empowered with choices, information, and ease of purchasing whatever he/she wants sitting at any corner of the world.
While this is an opportunity for companies to reach out to a very large market segment, it requires right strategy, planning, and execution to make your products known and appealing to the audience. Digital marketing is a channel which must be utilized smartly to communicate the brand message and connect with the target market.
GroVine’s digital marketing services make sure that all your desired business and marketing goals are achieved by consistent digital marketing efforts over a set time period.
GroVine as marketing consulting firm not only makes sure that a suitable mix of modern and traditional marketing methods are adopted to achieve best results but also keeps the expenditures under check to make the marketing processes cost effective. And all this along with the benefits you get from outsourcing itself.
Request a callback
Would you like to speak to GroVine consultant and discuss your pain areas and possible solutions? Just contact us by filling the form and the respective consultant shall get in touch with you.